“This is what the future of work (and the world) looks like. Actually, it’s already happening around you.” -Tony Hsieh, CEO, Zappos.com
In bestsellers such as Purple Cow and Tribes, Seth Godin taught readers how to make remarkable products and spread powerful ideas. But this book is about you-your choices, your future, and your potential to make a huge difference in whatever field you choose.
There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.
Linchpins are the essential building blocks of great organizations. They may not be famous but they’re indispensable. And in today’s world, they get the best jobs and the most freedom.
As Godin writes, “Every day I meet people who have so much to give but have been bullied enough or frightened enough to hold it back. It’s time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must.”
Amazon Exclusive: Hugh MacLeod Reviews Linchpin
Hugh MacLeod is an artist, cartoonist, and Web 2.0 pundit whose blog, gapingvoid.com, has two million unique monthly visitors. His first book, Ignore Everybody, was an Amazon Top Ten Business Book of the Year and a Wall Street Journal bestseller. Read his exclusive Amazon guest review of Linchpin:
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This is by far SethÃ¢â‚¬â„¢s most passionate book. HeÃ¢â‚¬â„¢s pulling fewer punches. HeÃ¢â‚¬â„¢s out for blood. HeÃ¢â‚¬â„¢s out to make a difference. And that glorious, heartfelt passion is obvious on every page, even if it is in SethÃ¢â‚¬â„¢s usual quiet, lucid, understated manner.
A linchpin, as Seth describes it, is somebody in an organization who is indispensable, who cannot be replacedÃ¢â‚¬â€her role is just far too unique and valuable. And then he goes on to say, well, seriously folks, you need to be one of these people, you really do. To not be one is economic and career suicide.
No surprises thereÃ¢â‚¬â€thatÃ¢â‚¬â„¢s exactly what one would expect Seth to say. But hereÃ¢â‚¬â„¢s where it gets interesting.
In his best-known book, Purple Cow, SethÃ¢â‚¬â„¢s message was, Ã¢â‚¬Å“EveryoneÃ¢â‚¬â„¢s a marketer now.Ã¢â‚¬Â In All Marketers Are Liars, his message was, Ã¢â‚¬Å“EveryoneÃ¢â‚¬â„¢s a storyteller now.Ã¢â‚¬Â In Tribes, his message was, Ã¢â‚¬Å“EveryoneÃ¢â‚¬â„¢s a leader now.Ã¢â‚¬Â
And from Linchpin?
“EveryoneÃ¢â‚¬â„¢s an artist now.”
By SethÃ¢â‚¬â„¢s definition, an artist is not just some person who messes around with paint and brushes, an artist is somebody who does (and I LOVE this term) Ã¢â‚¬Å“emotional work.Ã¢â‚¬Â
Work that you put your heart and soul into. Work that matters. Work that you gladly sacrifice all other alternatives for. As a working artist and cartoonist myself, I know exactly what he means. ItÃ¢â‚¬â„¢s not what you do, itÃ¢â‚¬â„¢s the way that you do it.
The only people who have a hope of becoming linchpins in any organization, who have any hope of changing anything for the better in real terms, are those who have the capacity to do Ã¢â‚¬Å“emotional workÃ¢â‚¬Â at a high levelÃ¢â‚¬â€to be true artists at whatever they set their minds on doing. The guys who just plod around the office corridors, just turning up for their paycheck…. Well, those guys donÃ¢â‚¬â„¢t have a prayer, poor things. The world is just too interesting and competitive now.
And Seth then challenges us, the readers, to become linchpins ourselves. To make the leap. To become artists. To do emotional work, whatever the sacrifice may be. ItÃ¢â‚¬â„¢s our choice, and itÃ¢â‚¬â„¢s our burden. Seth wonÃ¢â‚¬â„¢t be there to catch us if we fall, but to become the people we need to be eventually, well, we probably wouldnÃ¢â‚¬â„¢t want him to, anyway.
Congratulations, Seth. You have penned a real gem of a book here. Rock on.
After interviewing fifty of the world’s greatest financial minds and penning the #1 New York Times bestseller Money: Master the Game, Tony Robbins returns with a step-by-step playbook, taking you on a journey to transform your financial life and accelerate your path to financial freedom. No matter your salary, your stage of life, or when you started, this book will provide the tools to help you achieve your financial goals more rapidly than you ever thought possible.
Robbins, who has coached more than fifty million people from 100 countries, is the world’s #1 life and business strategist. In this book, he teams up with Peter Mallouk, the only man in history to be ranked the #1 financial advisor in the US for three consecutive years by Barron’s. Together they reveal how to become unshakeable someone who can not only maintain true peace of mind in a world of immense uncertainty, economic volatility, and unprecedented change, but who can profit from the fear that immobilizes so many.
In these pages, through plain English and inspiring stories, you’ll discover:
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